AI for $2M–$20M businesses

AI that earns its keep.

Built by operators, not consultants.

We’re the engineered path from how your business runs today to where AI takes you next. Fixed scope. Real ROI. No slide decks pretending to be strategy.

Backed by 42 years of operating experience across 9 companies — the Alpha and Beckham families of companies.

We work in
  • Manufacturing
  • Construction
  • Professional & field services
  • Distribution

You don’t need another AI demo. You need it installed.

You’ve watched the keynotes. You’ve seen the demos. You’ve probably already paid a consultant who left you with a 40-slide deck and no working system.

That’s not what we do.

Throughway AI installs AI inside the way your business already runs. Quoting. Scheduling. Estimating. Inventory. Customer service. Compliance. Reporting. The boring, expensive, repeatable work that’s eating your team’s hours and your margin.

We pick the one workflow with the highest payback, build it, ship it, and measure it. Then we do the next one.

See the three ways to start →

Pick the door that fits where you are.

Foundation

$5–25k

The AI audit and roadmap. Two weeks inside your operation. We identify the three workflows with the highest ROI and hand you a build plan with numbers attached. If we build the first one, this fee credits in.

Read the Foundation tier

Retainer

$3–8k/mo

The ongoing throughway. Monthly capacity to build the next workflow, maintain what’s running, train your team, and handle the small AI work that keeps showing up. Cancel any time after month three.

Read the Retainer tier

Three things most AI firms get wrong. We don’t.

We’re operators.

We’ve run nine companies between us across IT, security, manufacturing services, vending, EV charging, hospitality, and consulting. We know what a P&L looks like when payroll is due Friday.

We build, we don’t advise.

Strategy is free. The product is the working system. Every engagement ships software, automation, or a measurable workflow change. No “phase two” that never arrives.

We have the IT and security in-house.

Most AI firms hand you off to your IT person to “figure out the integration.” We don’t. Synthera Technology, ART Computer, and a cybersecurity practice are already in the house. The AI runs on infrastructure we can stand behind.

42 years. 9 companies. One firm.

Loren Dougherty — Strategy & audience

Founder of Alpha Alarm & Audio (commercial security), How2Consulting (25+ years business consulting), VendBoss + VBoss Charging (vending and EV charging operations), Elite Fitness Dixon (membership), and host of the Alpha Edge Podcast.

Raymond Beckham — Build & infrastructure

Founder of Beckham Enterprises (custom software, web, apps), ART Computer (17+ years of on-site IT services), Synthera Technology (enterprise IT), with cybersecurity capability for mid-market trust.

Find out what AI is worth in your business.

Book a free 30-minute AI audit call. We’ll look at your operation, your team, your numbers, and tell you — straight — whether AI moves the needle for you and where to start. No deck. No pitch. If we’re not the right fit, we’ll say so.

Or email hello@throughway.ai · Or read the FAQ first.